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Vladivar operates in a particularly well-contested sector and at Christmas, their busiest time of year, they really needed to make an impact. It's party season for everyone and particularly the young, so we were tasked with designing a gift pack that would appeal to partying 18-24 year olds over the festive season.
The answer was staring us in the face and when we saw the words LAD and DIVA in the brand name, we knew we were onto a winner. It was a simple idea but one that got results, achieving a 28% rise in sales.
