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The launch of Tobermory 15 Year Old has been a long road for the distiller and Good. For CL Worldbrands it's been 15 years of waiting for the spirit to mature. And for Good? Two years of research, visits, interviews and adventures.
Our positioning - One Of Life's Hidden Treasures - captured the essence of the brand; its limited availability, unique taste, the sunken treasure in the harbour and the island of Mull itself. We created the pack, the website, guidelines, POS, merchandise, events, invitations, advertising and designed the Visitor Centre. It's been a long journey yet one that's achieved the ultimate accolade - sales are booming and the islanders love it.
