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Andy Ruddock, a plumber from Essex, developed The Cap, a patented device that uses a unique combination of good bacteria to effectively cut water use in toilets and urinals by almost 100%, turning existing toilets into virtually waterless systems, saving businesses millions of pounds by eliminating waste.
We went onto project his personality and ethos on the products by developing soft, friendly and engaging language - but keeping the message simple. And visually projected the product (and the man) as the hero.
And hero indeed, this man may just have invented the biggest water saving device we have seen in recent years and we're proud to be part of the new wave.
