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We were tasked with refreshing the brand and packaging across Sinclair Breweries' range of beers. The packaging had to appeal to a new, younger drinker, yet not isolate the existing older consumer.
The Orkney Brewery's history as a schoolhouse - home to the islands raven population - drove a refreshed identity with a celtic knot at its heart. New typography and colours framed illustrations, giving a traditional but contemporary flavour. Orkney is one of the oldest communities on the planet and this gave us the new strapline - 5000 Years In The Making.
The new packaging secured listings in Morrisons and within a month, two products were in the top five selling speciality beers.
