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Pure is the UK's leading online cashmere retailer. They tasked Good with a rebrand that included their stationery, literature, garment tags, gift boxes, direct mail and website. Our creative focus was English elegance with a twist of Mongolia, where the wool comes from.
When our clients are happy, we know we've hit the mark so we were pretty chuffed when MD Nick Falkingham had this to say:
"We always felt that Good really understood what we wanted our brand to represent, how to present it creatively and on the service side - refreshingly they always delivered what they said they would."
