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Toilet freshener isn't the first thing that springs to mind when you think of new brands you'd really like to get your hands on. Yet when Frish came to us with a new concept in dealing with nasty niffs, we were pleasantly surprised.
The stick - a kind of syringe that delivers a slug of freshness lasting up to 100 flushes - supplied us with the inspiration for the creative platform, which drove the entire campaign strategy.
