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When we called ourselves Good we did so in the belief that it's as much a statement of our integrity, as a benchmark for our work. We wanted to be good as people and at our jobs.
So we were happy to create the identity for the inaugural Breast Cancer Ball on the house. And we were delighted when our campaign resulted in an over-demand of tickets - with over £20k raised on the night itself.
The moral of the story? If you're going to do something, do it well. Do it with pride, do it with care. The reward? A good night's sleep from a job well done.
