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When AEG approached us to re-brand their powertools division, we had one goal in mind. To own the word 'Power'. AEG had an enviable reputation in powertools, pretty much inventing the sector and leading innovation - even producing drills for NASA. Yet in recent times they'd lost their way, taking a back seat to competitors.
We created the new brand using the existing marque, but with a refreshed colour palette, fonts, straplines, language and photography. We designed and produced all the brand assets, including packaging, POS, literature, guidelines and websites, for launch across 22 markets.
