The UK's seventh largest building society wanted to re-brand, but were understandably nervous about the whole process. We worked closely with an incumbent agency who they trusted implicitly and the results speak for themselves.

Skipton already had a brand, it was in their people and their branches, personal and honest advice, all we needed to do was to bring this alive in their communications.

The smile customers got when they visited a branch gave us a strong graphic device and being one of the few mutual organisations left, we had the perfect copy platform to talk directly and honestly to the consumer.

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