Norbord’s sound environmental and sustainable practices mean they have a number of compelling and powerful messages about the benefits of using their wood panel products.

We worked closely with the client to identify the key environmental messages such as:

• Using UK wood panel products cuts down on carbon miles (as opposed to using foreign imports)

• Norbord’s wood is recycled or sourced from sustainable forests (an alternative to illegally logged plywood, destroying the world’s tropical rain forests)

• Using wood (panels) locks up the CO2 in the building’s structure, rather than it rotting down releasing the CO2 back into the atmosphere

The campaign’s uncomplicated graphics and styling allows these bold messages to take centre stage, complemented and enhanced by Norbord’s Make it Better sign off.