Norbord is one of the world’s largest wood panel manufacturers. Typically this will evoke images of factories, warehouses and production lines…well yes, but in Norbord’s case, they’re so much more. They have a vision to be recognised as an industry leader in three key areas:

• Safe working environments

• Excellence in product and service industry

• Sound environmental and sustainable practices

It was our task to get under the skin of the business and the brand, find what’s at its soul, and create a positioning that’s capable of reflecting Norbord’s ‘living’ as well as ‘mechanical’ values in a flexible and compelling way.

Norbord. Make it Better.

Is a strong, bold and dynamic platform which gives flexibility to explore the living values, underlining the fact that Norbord strives for improvement and excellence in everything they do: from caring for the environment and site safety procedures through to the way they service their customers. Make it Better proudly sits as a statement of intent, next to the main Norbord logo.