Core is one of the UK’s leading utility infrastructure suppliers. Gas, electricity, telecoms and water delivered in one package. Their existing identity was old, tired and fragmented, failing to reflect their multiple offering and the energy and commitment of a new management team. We created a new mark that pulled the company together under one banner, whilst offering the flexibility for each division to differentiate itself if necessary.

The new positive attitude of the team was reflected with a strapline – BRING IT ON, offering a positive platform to talk internally to staff and externally to customers. Simultaneous campaigns utilising disciplines such as DM, advertising, staff manuals and animated displays were deployed to deliver a staggering set of results and an unbelievable return on investment.