What makes a Good client? Big name? Sexy product? Huge budget?
Not in our book. For us, good clients exist everywhere -- regardless of budget and sector. They're good people who believe in honesty and integrity, with a passion for straight talking and a desire for something out-of-the-ordinary.
They're outstanding at their job and understand the value and impact that good design can have on their business. They know great work happens when client and agency work hand-in-glove for sustained periods of time, exploring and understanding everything from market trends, to their consumers, to the very essence of the problem itself.
If you'd like to be a Good client contact us.
Good rebranded AEG powertools so that they now own the word 'power'. Perceptions in the market are definitely changing, for the better.
“We needed results quickly and Good more than delivered.”
Neill Cotton, Managing Director, Silver Spring
Typically sales and marketing teams clash, but this work received a standing ovation from the sales team and a Pan European launch.
“Chris & Keith have continued to impress with their work across a range of different briefs, always producing a great end product that goes beyond the original brief. In addition to the creative side, they are just good people to work with - friendly, engaging, passionate about what they do and about generating something that really works for their client. I would highly recommend talking to them about your brands.”
Chris George, Senior Marketing Manager, Brand Management, Nokia
“M&S have worked with Good for a number of years on innovation based projects. They specialise in taking business goals and creating relevant, original and inspirational ideas that push the industry to develop new and exciting products. Customer focused with a good understanding of the manufacturing industry they are creative solution providers of the highest calibre.”
Dr Mark Caul, Senior packaging Technologist, M&S
“In the period since our redesign, William Lawson's has enjoyed a volume sales increase of 40%. It now sells an impressive 1.4million 9 litre cases annually.”
“Keith and the team have been good from day one, but to become one of the top ten most effective design agencies in the UK in less than six years is simply outstanding.”
Simon Rutter, Senior Vice President Marketing and Sales, Sony Computer Entertainment.
Our campaign resulted in an over-demand of tickets to the Breakthrough Breast Cancer Ball. On the night they raised over £20k.
“Our work helped drive awareness of Arriva's new service, the Glasgow Flyer, to the extent that Arriva exceeded targets by 200% at launch.”
“If Ristol succeeds it will be in large part down to the way we present our company to the public. That's something Good have been instrumental in making happen and I'm enormously grateful to you.”
Mark Richardson, Director, Ristol Ltd
“With work this good you'll go far.”
Stewart Lawrie, Sales Director, Whyte and Mackay
Brand articulation, guidelines and the creation of general marketing communication material for one of the largest and most innovative power tool manufacturers in the world.
“Good Creative immersed themselves in the brand by spending time visiting the distillery, and getting to know the people responsible for the product. The depth of creative thought and time involved went beyond the typical client/agency relationship.”
Alison Winship, Marketing Manager, Burn Stewart Distillers
“The impact of the ‘It Matters’ sub-brand and campaign on our health and safety initiatives was immediate and resounding. The extent to which we have educated, what I know to be a tough audience, is nothing short of remarkable.”
Doug Wilson, Health & Safety Director, Scottish Power
Good is currently helping InterfaceFLOR, a worldwide leader in commercial flooring, launch a new product range. Watch this space, as they say.
“What can I say about Good... quite simply the response from the work you've done has been unbelievable.”
Dinesh Chand, Brand Manager, Samsung Europe
“Good Creative quickly understood the complexity of our business and presented a branding solution that was both challenging and dynamic. They had the confidence to question our thinking and offer solutions which went well beyond a simple pack redesign. Their bold approach shared a level of creative thinking that went beyond our expectations. Without Good's re-brand of our packaging and communication materials, we'd be a business in decline, not growth.”
Andy Good, Managing Director, Equal Exchange
“Without doubt the single largest contribution factor in the ongoing evolution of Core from where we were at the end of 2006 to the company we are today was the re-brand by Good.”
Robert Mackechnie, Sales and Marketing Director, Core
“What makes Good stand out from other digital agencies we've worked with isn't just the great design, the fantastic account management (they see it as challenge to work to a tight budget!) or the effort they put into the technical side of things.
It's their constant appraisal of the website and their genuine desire to see us achieve our objectives - and to achieve them in the right way, which for us is all about continually increasing our engagement with visitors.”
Samantha Stewart, Marketing Manager, Buchanan Galleries
